BEALE BOOZE: DARK DAZE BLACK SPICED RUM
THIS WAS A PERSONAL PROJECT I COMPLETED FOR COLLEGE.
IT WAS MARKETED TOWARDS PEOPLE DOWN ON THEIR LUCK.
GOING FOR A MIAMI VICE SYNTH WAVE VIBE, I CHOSE A DARK PURPLE COLOUR SCHEME TO REPRESENT THE “DARK” ASPECT OF THE BRAND. WHILE CHOOSING PALM TREES AND A SUNRISE ALONG WITH THE BRAND’S SLOGAN; “NEVER LOSE”, TO CONTRAST THE DARKNESS WITH SYMBOLISM TO REPRESENT A BRIGHTER FUTURE, NEW HORIZONS, AND HOPE.
